Privacy Policy.

1. Who We Are

Point A (point a.cademy) is a strategic business unit of Middlesex University Dubai. We provide professional development courses, training programmes, and educational services. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, enrol in our courses, or interact with our marketing materials.

2. Data Controller

The data controller responsible for your personal data is Middlesex University Dubai, operating Point A. Our registered address is Dubai Knowledge Park, Block 19, G06, Dubai, UAE. For privacy-related enquiries, contact us at hi@pointacademy.com.

3. What Data We Collect

We may collect the following categories of personal data:

• Contact information: Name, email address, phone number, country
• Professional information: Job title, institution or company name
• Enquiry and application data: Course interests, preferred start dates, messages you send us
• Marketing preferences: Whether you wish to receive updates about courses, events, and programmes
• Technical data: IP address, browser type, device information, cookies (see Section 10)

4. How We Use Your Data

We use your personal data for:

• Responding to your enquiries and contact form submissions
• Processing course registrations and applications
• Sending you information about courses, events, scholarships, and programmes (where you have consented)
• Improving our website, services, and marketing materials
• Complying with legal and regulatory obligations

5. Legal Basis

We process your data on the basis of: (a) your consent, where you have agreed to receive marketing or have submitted an enquiry; (b) performance of a contract, where you enrol in a course; (c) our legitimate interests in operating and promoting our academy; and (d) legal obligations where required by law.

6. Marketing Communications

We may send you marketing materials about our courses, events, and programmes if you have opted in. You can withdraw consent at any time by clicking unsubscribe in our emails or contacting us. Withdrawing consent does not affect the lawfulness of processing before withdrawal.

7. Data Sharing

We may share your data with Middlesex University Dubai and its affiliates, service providers (e.g. email and hosting), and regulatory bodies where required by law. We do not sell your personal data to third parties.

8. Data Retention

We retain your data for as long as necessary to fulfil the purposes set out in this policy, or as required by law. Enquiry data is typically retained for up to two years. Course and enrolment records may be retained longer for academic and legal purposes.

9. Your Rights

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure (in certain circumstances)
• Restrict or object to processing
• Data portability (where applicable)
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

To exercise these rights, contact us at hi@pointacademy.com.

10. Cookies

Our website uses cookies and similar technologies to improve your experience, analyse site usage, and support marketing. You can manage cookie preferences in your browser settings.

11. International Transfers

Your data may be transferred to and processed in countries outside the UAE. Where we do so, we ensure appropriate safeguards are in place to protect your data in accordance with applicable law.

12. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

13. Updates

We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when changes were last made. We encourage you to review this policy periodically.

14. Contact

For questions about this Privacy Policy or your personal data, contact us at hi@pointacademy.com or visit Point A, Dubai Knowledge Park, Block 19, G06, Dubai, UAE.